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Book cover: Rewire Your Business for Success by Elena Meskhi
Rethink Press · April 2020

Rewire Your Business
for Success

By Elena Meskhi

A practical, no-nonsense guide for established SME owners who are ready to stop working in their business and start working on it. Elena’s proven 6-step framework — Cash, Profit, Systems, Team, Growth, Freedom — gives you the tools to build a more profitable, self-managing company.

Paperback & Ebook SME owners ISBN 1781333920

Buy the ebook or paperback directly below, or use Amazon for the Kindle and paperback editions. Direct paperback orders include postage.

Buy the ebook £2.99 Buy the paperback £11.99 Buy on Amazon
The 6-Step Method

What You’ll Learn in Rewire Your Business

Each chapter builds on the last, taking you through a logical sequence that addresses every area holding your business back — in the right order.

01

Cash

Gain complete visibility over your cash position. Understand your cash conversion cycle, eliminate the anxiety of unpredictable cash flow, and build a financial buffer that lets you make decisions from a position of strength.

02

Profit

Discover where your margins are leaking and how to plug them. Learn to price confidently, control costs strategically, and optimise your revenue mix so that more of every pound you earn stays in the business.

03

Systems

Document, standardise, and automate the processes that currently live in your head. Build repeatable systems that allow your business to operate consistently — whether you are present or not.

04

Team

Move from being the bottleneck to being the leader. Build a team that takes genuine ownership, create accountability structures that work, and develop the people around you so the business is no longer dependent on you alone.

05

Growth

Scale deliberately, not reactively. Identify the right growth levers for your stage of business, invest in the right opportunities, and increase revenue without simply adding more to your own plate.

06

Freedom

Transition from operator to owner. This final step is about engineering genuine freedom — the ability to take time away, pursue other interests, or simply enjoy the business you have worked so hard to build.

Is This Book for You?

Written for Business Owners Who Feel Stuck

This is not a book for start-ups. It is written specifically for established business owners who have already achieved a degree of success — but feel like the business is working them, not the other way around.

Your Revenue Is Between £150k and £2.5M

You have proven product-market fit and paying clients, but you have hit a ceiling. Revenue is decent, yet profit does not reflect the effort you are putting in.

Revenue of £150,000 to £2.5 million
In business for at least three years
Profit not matching the hours you invest

You Have a Small but Growing Team

You manage between 3 and 25 employees, but you still feel like nothing gets done properly without your direct involvement. Delegation is harder than it should be.

3 to 25 employees or contractors
Struggling to delegate effectively
Team not fully stepping up to take ownership

You Are Trapped in the Day-to-Day

You wanted to build something that gave you freedom, but instead you are busier than ever. Every operational decision comes back to you, and stepping away feels impossible.

Working more than 50 hours per week
Holiday feels impossible or guilty
Ready to build a business that works for you
Reader Reviews

What Readers Are Saying

From business owners who have read the book and implemented the method in their own companies.

“This book is invaluable. It completely changed how I look at my net cashflow and gave me a clear framework to follow. Elena’s approach is practical and results-driven — no fluff, just actionable steps you can implement straight away.”

JM
James M.
Business Owner — Professional Services

“Essential reading for any entrepreneur who wants to take control of their finances and build a business that doesn’t depend entirely on them. The systems chapter alone was worth the cover price ten times over.”

SP
Sarah P.
Founder & CEO — Retail & E-commerce

“I read a lot of business books, but most of them are vague. This one is different. Elena gives you a real sequence to follow. I implemented the profit and team chapters first and within four months the results were visible on our P&L.”

RK
Rachel K.
Managing Director — Construction & Property

“As a certified accountant herself, Elena understands numbers in a way most business coaches don’t. The cash and profit sections are written with genuine expertise. This is the book I wish I’d had when I started scaling.”

DH
David H.
Director — Marketing & Digital Agency
Get Your Copy

Start Rewiring Your Business Today

Available in paperback and ebook format. Explore Elena’s six-step framework for reviewing and improving your business.

Choose your format

Buy directly for the same prices shown on Amazon. Direct paperback orders include postage, with delivery details collected securely at checkout.

ISBN 1781333920
Buy the ebook £2.99 Buy the paperback £11.99 Buy on Amazon

Published by Rethink Press · April 2020 · Author: Elena Meskhi.

Take It Further

Want More Than a Book? Work Directly with Elena.

The book gives you the map. The Business Rewire Programme delivers the transformation. Work one-to-one with Elena over 12 months and implement all six steps with expert guidance, accountability, and a tailored roadmap for your business.

Book a Free Discovery Call View All Programmes
Chat with Elena